Martha Stewart - The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage A Business Books

In this guide for apprentice entrepreneurs, billionaire CEO Martha Stewart offers 10 practical rules to getting it right. The rules are designed to identify and elicit each person's individual sense of entrepreneurship and to direct energies and skills toward an optimum outcome. The Martha Rules can be applied, mutatis mutandis, to businesses of any size. To accompany the rules, Stewart provides a wealth of knowledge and experience in anecdotes about herself and others, as she tells how she runs her own hugely successful company, Martha Stewart Living Omnimedia. The common wisdom is that 80% of first-time businesses fail within the first five years, and the best advice is to get advice from one who has been there. And Martha Stewart surely has!