Walter Wymer, Patricia Knowles, Roger Gomes - Nonprofit Marketing: Marketing Management for Charitable And Nongovernmental Organizations

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.   

Key Features:

• Offers Clear Coverage of Marketing Fundamentals: A survey of marketing functions, tailored specifically for nonprofit organizations, provides the reader with a framework for organizing, planning, and implementing marketing strategies. Special treatment is given to the important areas of marketing research and marketing communications.
• Provides In-depth Treatment of the Most Important Marketing Activities: Covers not only the key fundamentals, but also covers essential marketing functions such as direct marketing,