Alle Fine Jewelry, created by former Home Shopping Network and Mercantile Stores Company execs, has been online since 1996. Alle Fine Jewelry was a pioneer in the manufacture direct business practice in the world of jewelry. Due to their experience in the jewelry world, the creators of Alle Fine Jewelry were able to bring along their good working relations and have ensured direct shipment to their customers with speed order fulfillment of the highest quality available, and the lowest prices, in thanks also to the lack of overhead. Thanks to these ties to the industry, Alle Fine Jewelry can offer an extremely wide selection that is constantly updated with new styles.